ARCH Brow wear
The brand ARCH was created as a project for accessory design course at Parsons college, which I attended in the spring of 2023 for an exchange semester.
The brand identity
An accessory company which celebrates and focuses on a relatively newly noticed part of the face. The eyebrows!
Fashion, as it progressed, changed its mind about eyebrows over the years, And being a genetic feature, not everyone could join the different brow shapes trends with what their natural assets.
These Brow wear products are designed to decorate every face in a gentle and delicate way. The Use of clear acrylic is meant to give the feeling of lightness both visually and physically. The illusion of gems and contouring lines framing the face.
The project was divided to permanent collection that consists of the brand's main colors and core elements as well as a seasonal collection that shows a way the brand can adjust itself to a specific time of the year.
I chose the Israeli holiday "Tu Bishvat" that celebrates growth and agriculture for my seasonal collection. while the permeant collection offers geometric straight lines and cool tones, the seasonal introduces softer, warmer colors and organic shapes.
The permanent collection also included a designed tote bag to convey the brand's vibe, featuring the brand logo.
ARCH Permanent Board Seasonal Board - Tu Bishvat
Course mentor - Ulrich Grimm
Photography - Niva Danon
Model - Mieka Höxter