KARMA - RTW Collection
The main inspirations for my ready to wear collection are superstitions, lucky charms, symbols and energy barring physical objects used in many cultures as a self protection tool.
From the lucky coin, through the meaning of red ribbons, blue eye pendants and mirrors, I incorporated them all into wearable pieces. My target audience is the city girl who’s also believer, a spiritual person who enjoys at home ceremonies and rituals of her own, that aren’t necessarily connected to any culture or religion. My collection offers the protection of these amulets and charms embedded in the pieces whether it’s the use of the shapes of the lucky coin, round and circular silhouettes or the use of meaningful colors.
Virtual Simulation of the KARMA Store
Course mentors - Ilan Beja and Jacklin Sofer
Photography - Amit Selickter
Model - Tomi Shenkar
Store video - Roni Bracha and Ron Shenhav